The NEW -321 Margarita

We rose to the challenge of marketing the world's coolest (and coldest) margarita-- the -321 Margarita! This new drink series created by Uncle Julio's is made to order by a mixologist who comes right to the guest's table to hand make a frozen margarita using liquid nitrogen to flash freeze fresh ingredients. It's topped off with a homemade lemon meringue puff that is also flash frozen with liquid nitrogen, so you breathe out smoke when you eat it. See above for the :30 TV spot we created.

TV was amplified with social and influencer advertising in the DC market. The microsite that we designed and built for the launch uses motion (that even works on mobile, which is quite a technical feat, so you should check it out) and auto detects your location to let you know how close you are to the nearest -321 Margarita.