"Experiences, Made from Scratch" Integrated Campaign

Uncle Julio's was committed to a "made from scratch" style of cooking, and yet, analysis showed customers were not giving them credit for this. Response set out to create a fully-integrated campaign that would highlight the made from scratch style of Uncle Julio's, and build an emotional connection to flavorful, fun nights out. This concept was carried through digital banners, billboards, radio and theater spots, as well as a 7 New Fajitas microsite. Each touchpoint delivered the message of a fresh, authentic experience you can only find at Uncle Julio's. Since launch, Uncle Julio's has seen an uptick in sales.