Social Media Content Development

Gift cards are often thought of as impersonal, and it was our task to show just how personal they can be. Our solution for Gift Card Mall, part of the Blackhawk Network, was to create several social media campaigns that highlight various retailer gift cards, and the benefits of each. In one campaign, we showed how a simple gift card can lead to a much larger experience. In another, we took a humorous look at celebrating quirky holidays with relevant gift cards. Lastly, we created a holiday experience called "Giftervention", wherein we display tips, tricks, and "facts" to show how gift cards make it easy to shop for everyone at this most stressful time.