ToughSystem Music Launch

Hammering nails and power tools aren't the only sounds of productivity. DeWALT's ToughSystem Music is a durable, Bluetooth-connected music player that blasts 3D quality sound. To promote ToughSystem's launch, we created both the official ToughSystem Music landing page, and a gamification platform for a product sweepstakes. We also partnered with our clients and friends, The Alternate Routes, to create a proprietary song for ToughSystem Music. The landing page highlights the features and benefits of the product, a demo video, email newsletter signup, and a free music download.
For the gamification platform, we created a sweepstakes where people can gain extra entries simply by liking or sharing social posts from both DeWALT and The Alternate Routes.